UNPRECEDENTED, AGAIN.

How many times can something be called “unprecedented” before it becomes… precedent? If you’ve lost count, you’re not alone. This collection was born out of the exhaustion of hearing the same political chaos on repeat, scandals, abuses of power, assaults on rights, each one framed as if it were the first. It’s not. It’s the same story over and over, and we’re done pretending otherwise.

Unprecedented, Again is a rallying cry for everyone who’s tired of leaders recycling failure and calling it history in the making. It’s for the people who roll their eyes at every new headline, who mutter “here we go again,” and who know that silence isn’t an option.

These designs are bold, loud, and unapologetic, because subtlety doesn’t get the job done anymore. Stickers, totes, tees, pins: each one is a protest sign you can carry every day.

This isn’t just merch, it’s a movement. It’s a reminder that we deserve better, and we won’t stop demanding it.